Partnership Strategies
Partners are like puzzle pieces — with the right ones, everything fits together perfectly. We’re here to help you find the right agency and adtech/martech partners, and make sure the work you’re producing together is more “masterpiece” than “middle school art project.”
Partnership Design
If you’re looking for a prenuptial engagement plan, we can set things up for success from the start. Or, if you’re in dire need of marriage counseling, we can help with that, too. Here’s how:
Partnership and engagement design, including identifying key objectives and defining success metrics, assigning roles and responsibilities, communication planning, collaboration principles, and measurement and accountability planning, which can be translated into contract terms, standard operating procedures, and service level agreements
Partnership improvement and mediation, including definition and action planning to resolve issues, resetting communication plans, revisiting and redefining success metrics, recommitting to collaboration principles, and developing accountability measures, which can be translated into contract terms, standard operating procedures, and service level agreements
Agency & Partner Reviews
When it’s time to evaluate and identify new partners, we can help facilitate the end-to-end process, including:
Workshopping with stakeholders to assess and define the context and success criteria for the review
Identifying, clarifying, and prioritizing requirements
Identifying and qualifying prospective partners that meet requirements
Facilitating the evaluation process for prospective partners, including requests for information, requests for proposal, meetings and presentations, and capabilities demonstrations
Working with stakeholders to identify and align on the successful partner
Commercial and contractual negotiation
Selection and onboarding of the new partner
Coordination of internal and external communication
Internal and partner organizational change management strategy
Work Audits & Fine-Tuning
When the end results could be better or the process can be improved, that’s usually a good time for an audit and fine-tuning engagement.
Here’s what that includes:
Definition of business and customer goals and objectives
Conduct a gap analysis of recent work against those success metrics
Document and analyze recent and in-flight workflows and processes, accounting for resource constraints
Gather and analyze tertiary industry intelligence, competitive research, and market demand considerations
Develop and refine recommendations, resulting in a go-forward action plan