About Bracco

Bracco is a consultancy that helps marketers accelerate sustainable growth and change by transforming good leaders into great ones, strong partnerships into unstoppable forces, and growth strategies into superpowers.

We’re founded on the philosophy of partnership — partnership among a team of industry veterans, innovators, and entrepreneurs who love working together to design solutions for our industry’s most pressing challenges, and partnership with our clients, whose long-term best interests we always prioritize.

  • JARRETT DUBE

    Jarrett is a marketing executive with 20+ years of experience across the sports, technology, entertainment, CPG and lifestyle categories, both domestic and international at or with some of the world’s most iconic brands and agency partners including Samsung, Nike, Coca-Cola, American Express, ESPN, Caesars Sportsbook, Fanatics, Creative Artists Agency, Wieden + Kennedy, Grey Advertising & Digitas.

    Jarrett spent a number of years at ESPN in the Consumer Marketing Division overseeing notable campaigns such as ESPN’s flagship “This is SportsCenter” campaign, ESPN’s “Is It Monday Yet” campaign when ESPN acquired the rights to Monday Night Football as well as for the NBA, MLB, and across ESPN’s College Sports portfolio. From there, Jarrett went on to oversee Nike’s U.S. marketing efforts at Wieden + Kennedy including all “Just Do It” branded work, the 2008 Olympics Campaign, the Kobe “Car Jump” that took over culture, in addition to working with LeBron James and a host of other athletes across all of the Nike categories (Nike Football, Basketball, Baseball, Soccer, Men’s & Women’s Training, Livestrong) to continue to create inspiration for the Nike brand and drive the business across various product launches.

    Following that, Jarrett spent three years overseeing Nike’s marketing efforts for Greater China, post the 2008 Beijing Olympics helping to take over the leadership position for Nike as the #1 brand across the entire region. From there, he went on to Creative Artists Agency to help lead iconic brands such as Coca-Cola & Google, developing marketing strategies and notable campaigns that helped insert these and other notable brands into popular culture through a number of entertainment led initiatives, while also advising CAA Sports clients on how to best grow their brands and win in the China marketplace.

    Post CAA, Jarrett spent five years at Samsung helping to lead its efforts in the VR category in addition to Samsung’s Mobile, Services and Connected living divisions. Going back to his sport, entertainment and technology roots, he then consulted for a couple of years leading the launch of Caesars Sportsbook in the U.S, then with Fanatics Betting & Gaming, eShare, as well as with iHeart Media. Previously, he was also the Chief Marketing Officer for TMRW Sports, where he developed the overall marketing strategy and brand for TGL, a new tech-infused golf venture co-founded by Tiger Woods and Rory McIlroy.

    Jarrett’s work across these iconic brands has led to a myriad of awards at some of marketing’s most prestigious shows including Cannes Lions, the Effie’s and the One Show in addition to being a member of the leadership team at Samsung when the brand was awarded Marketer of the Year by Cannes in 2016.

    Jarrett was born in Massachusetts, is a graduate of the University of Massachusetts, Amherst and has lived in Boston, New York, Portland, Shanghai and now Los Angeles with his wife and two children.

  • CHARLES GRANADE

    Chuck has been a leader in digital marketing and business consulting with over 25 years of experience supporting some of the most recognized global brands and beloved start-ups. He has held senior agency leadership roles supporting gaming, entertainment, staffing, and eCommerce. He has a proven track record of building great teams and driving growth, innovation, loyalty, and transformation.

    Currently, Chuck is CEO of The New Blank, an animation, branding, and production studio. He also owns a boutique business consultancy. Prior to that, he was a Senior Client Partner at POP Agency, responsible for digital experiences, services, products, and platforms for the world’s leading gaming and entertainment brands.

    Before POP Agency, Chuck was an Account Director and Associate Partner at SMITH, responsible for pitching and running marketing initiatives for business and gaming brands. Chuck was also a Managing Director for Aquent Studios International, responsible for creative project delivery across five international and two domestic offices supporting creative, marketing, and digital initiatives for Fortune 500 brands.

    Upon serving 6 years in the US Navy, Chuck pursued a Bachelor's degree in Business and Computer Science at Seattle Pacific University. As a player, he won a National Championship and two professional championships in soccer. As a coach, he won a professional championship with the Seattle Sounders.

  • BRUCE PERLMAN

    Bruce is a Senior Marketing Executive with the unique vantage of growing brands, sales, and earnings from both the corporate and agency perspective. A true storyteller who has helped build some of the most iconic brands by understanding the intersection of insights, creative development, and analytics.

    Over his career, Bruce has helped build some of the most iconic brands for Progressive, Coca-Cola, Energizer, Nestle Purina, and IHG. Bruce and his teams have been instrumental in creating brands that have not just established strong consumer connections but have created measurable lifetime value growth for every one of his companies.

    Bruce attributes his successes to a collaborative management style. He provides his teams with opportunities to “challenge everything” and is committed to failing fast and course correcting even quicker.

    Bruce has had many business successes, but he puts mentoring and coaching the next generation of marketing talent as his highest priority, and the success of his people his greatest success.

  • JORDAN STEPHENS

    With over 20 years of expertise in digital, marketing, and merchandising, Jordan has been instrumental in elevating brands across the fashion, sports, and tech industries. Specializing in strategic marketing plans, e-commerce optimization, and memorable brand experiences, she has a reputation for navigating complex market dynamics and consistently driving measurable results.

    Jordan’s career is built on streamlining operational workflows, enhancing process efficiency, and pioneering innovative brand activation strategies. She has extensive experience designing and executing digital marketing campaigns, from concept to execution, including managing large-scale events, securing sponsorships, and boosting consumer engagement through strategic content planning.

    A seasoned e-commerce expert, Jordan has launched and maintained successful online stores, achieving rapid growth through her expertise in product merchandising, buying, and site management. Her ability to align product, brand, and marketing strategies results in seamless site functionality and a high-impact customer experience. By leveraging data analytics and market insights, she continuously refines online store performance, develops contingency plans, and optimizes the customer journey.

    Jordan has managed digital activation strategies across diverse markets, including Europe, the Middle East, and Asia. Her strong background in coordinating cross-functional teams and building strategic partnerships with key suppliers supports the successful execution of marketing campaigns and events. She has driven multi-million-dollar sales achievements through her expertise in market planning, product launch management, and innovative activations, such as NFC integrations to enhance brand engagement.

    Her adaptability and innovative approach make her a valuable asset to agencies seeking to elevate their clients’ digital presence and market impact. Jordan’s ability to manage complex projects, optimize e-commerce platforms, and create immersive brand experiences has cemented her position as a leader in digital marketing and brand activation.

  • MYIA THOMPKINS

    Myia has always loved strategy. She chose it as her career in the 11th grade and has thrived as a professional strategist for the past 20 years. From brand to business, CRM to media, she has covered the strategic gamut for dozens of Fortune 500 clients at advertising agencies across the country. At each turn, beginning as a brand planner through to Chief Strategy Officer, she has continued to learn, evolve, and adapt; building upon her love of research to craft consumer, product, business, and brand strategies that inspire award-winning plans and communications.

    As a possibility-oriented Chief Strategy Officer, Myia is adept at applying simple yet unconventional perspectives across teams, organizations, and client businesses to create sustained success. She combines empathetic leadership with a solution-driven approach and an eye for connecting opportunities to produce business-building integrations, simple narratives, and insightful analysis. Her empathetic leadership galvanized rudderless strategy departments, giving them purpose, focus, and vision as they redefined their value for clients and internal constituents alike.

    Building from the foundation of her BA in advertising from Michigan State University and her MBA focused on marketing, Myia applies her craft and passion to every strategic challenge put in front of her. During her time as VP, Strategy at the CRM agency Publicis Hawkeye, she led strategy for the FedEx CRM pitch, playing an integral role in that business win. She then went on to lead strategy for the FedEx account, partnering to grow the team five-fold and the revenue 5x over a 3-year period through the pandemic. Her strategic expertise was also leveraged in successful pitches for Popeyes Chicken, TruGreen, and Terminix, in addition to ongoing strategy work for Red Lobster, Sazerac, and Scheels.

    Myia built a wealth of brand strategy experience during her time at The Richards Group, where, over the course of her 7-year tenure, she worked on customer-centric clients such as Chuck E. Cheese’s, Snapple, Mott's, Eve, and Pie Five Pizza. She positioned herself as a panoramic collaborator able to identify and synthesize disconnected opportunities to create new perspectives at the individual, department, and organization level to foster cross-functional excellence. A true team player, she excelled at all manner of qualitative and quantitative research, brand positioning, and narrative storytelling. A major contribution to the creation of the agency’s brand architecture process and internship program is also part of the body of strategic brand work and processes she produced at that time.

    As a strategist working at some of the country’s most prestigious culturally-led agencies, including UniWorld, Burrell, Hero Collective, and Walton Isaacson, Myia has fueled a greater understanding, appreciation, and investment in the value of elevating diverse consumers. Her strategies underpinned award-winning work that not only drove sales but changed perspectives and generated visibility on world stages such as the Super Bowl.

    She has not only written strategic approaches that connect with the unique needs of multicultural audiences, but she’s also leveraged that knowledge to create more diverse, equitable, and inclusive environments across every agency she has been a part of, contributing to diversity task forces, drafting inclusion POVs, and helping to create space for the honest and transparent conversations required to change the thinking specifically within the advertising industry.

    Myia is passionate about family, fashion, and finding unexpected connections in the most curious of places. She strives to always be open to the possibilities, stay flexible, and show appreciation to those around her.

  • W. JOE DEMIERO

    Joe is a highly regarded transformational leader with one of the most diverse backgrounds in the advertising industry, which includes leading agencies that specialize in media (Universal McCann), technology (Sapient and Razorfish), creativity (Saatchi & Saatchi/Team One), and data (Epsilon and Hawkeye), as well as founding three successful tech start-ups. Named one of the youngest CEOs at Publicis Groupe and at Interpublic Group, Joe has received numerous awards for creating high-performing, entrepreneurial, and inclusive cultures, including Ad Age’s “40 Under 40.”

    In 2022, Joe joined Interpublic Group as U.S. CEO of Universal McCann, and led the agency’s transformation. UM rose to #2 from near last in RECMA’s rankings, was named Ad Age’s “U.S. Media Agency of the Year,” Campaign’s “Media Agency Global Network of the Year,” and “Leader” in Forrester’s Media Agency Wave. Under Joe’s leadership, the agency won both the GEICO and General Mills media AOR reviews — two of the largest pitches of the decade — along with 11 other new business wins, adding $3B+ in billings under management and improving new business performance by 36% year-over-year. The agency received 13 “Best Places to Work” recognitions, including Newsweek’s “Greatest Workplaces for Diversity,” Fortune’s “Best Workplaces,” and Campaign’s “Inclusive Workplace” and “Sustainability Standout,” improving employee retention by 40% and Black/Hispanic representation in new hires by 74%. The agency nearly doubled its spend with Black-owned media partners, doubled its commerce billings to $2B, and launched a first-of-its-kind commerce laboratory in NYC. Joe worked with Ryan Reynolds and Maximum Effort to bring industry-first creative content to life for brands like GEICO. Every Friday, Joe hosted all-agency get-togethers called “Java with Joe,” where he answered questions with transparency and spotlighted employees’ diverse passions and backgrounds.

    In 2019, Joe was named CEO of Hawkeye, Publicis Groupe’s lead CRM agency. Under Joe’s leadership, Hawkeye nearly quadrupled in size, adding 42+ clients to its roster and becoming one of North America’s largest pure-play CRM agencies in support of clients such as Google, AT&T, FedEx, USAA, and Capital One. During Joe’s tenure, the agency was selected as a finalist for “Marketing Agency of the Year” and “DE&I Company of the Year” by The Drum, and its employee retention rates were the highest across Publicis Groupe.

    To support Publicis Groupe’s $4.4B acquisition of Epsilon, Joe established and led the holding company’s CRM Practice, integrating capabilities from Epsilon, Sapient, Publicis Media, and creative agencies, as well as strategic partners Adobe, Salesforce, and Microsoft. In its first year, the practice grew CRM revenue to $2B+, and was named “Leader” in Forrester’s Loyalty Service Providers Wave, with the highest scores across all 15 of the Wave’s criteria.

    While at Razorfish, Joe led the T-Mobile digital AOR account, spearheading the industry-revolutionizing “Un-Carrier” repositioning, and then pitched, won, and led the Honda/Acura digital AOR account and reopened and led the agency’s Los Angeles office. At Saatchi & Saatchi/Team One, Joe was Head of Digital on the Toyota/Lexus account, where he helped open and lead the agency’s Dallas office.

    Joe has founded three successful technology start-ups. In 2017, Joe founded TiltShift, the industry’s first AR/VR/xR agency, which pioneered the commercial and consumer applications of AR/VR technology, produced experiences for Nike, Lexus, and Procter & Gamble, and then became a cornerstone of Publicis Groupe’s CGI production capabilities during the COVID-19 pandemic, when traditional production methods were not possible. In 2010, Joe co-founded CloudTix, the world’s first software-as-a-service mobile ticketing platform, and qCloud, the world’s first cloud-based virtual waiting room and queuing system, in partnership with the team at Amazon that would go on to become Amazon Web Services.

    Joe is an avid student of leadership and studied under Pulitzer Prize nominee Warren Bennis. Joe is on the board of the American Marketing Association New York City chapter as mentorship chair. He regularly speaks at conferences such as Cannes Lions, CES, and SXSW. He is a member of Ad Age and Meta’s “The List,” where he contributes to articles published in Ad Age. He judges industry awards shows such as the Festival of Media and Adweek’s Media Plan of the Year. He guest lectures at Southern Methodist University and Chapman University. And he created “Launchpad” and “Rocket Fuel,” personal and professional development programs for high-potential executive leaders and early-career employees. In 2005, Joe founded a non-profit in honor of his father Frank, an internationally recognized music educator, which produces the nation’s largest educational jazz festival.

    The DeMieros have a multigenerational home in Dallas, TX, where Joe, his wife, and son live with Joe’s father and mother and four dogs.

Let’s work together